A member asks the care team a question. Instead of a human hand-off to WhatsApp, Baker surfaces preferred specialists right in the booking rail. Tap through it.
Speer Physical Therapy · Orthopedic & injury rehab
✦ Preferred Baker partnerNasmin Rao's office has your details and will confirm shortly.
Every referral that used to leave through WhatsApp now flows through the booking rail, where it can be tracked, attributed, and billed to the specialist partner. This is the same demand — now metered.
| Member | Type | Partner | Routed | Status | Fee |
|---|---|---|---|---|---|
| #48213 | Physical Therapy | Speer Physical Therapy | Aug 14 | Booked | $25 |
| #47088 | Imaging · MRI | CPA Imaging (Edgewater) | Aug 14 | Completed | $40 |
| #46551 | Dermatology | LifeHive Dermatology | Aug 13 | Completed | $30 |
| #46012 | Physical Therapy | Cliffside Rehab & Wellness | Aug 13 | Pending | $25 |
| #45877 | Nutrition | Pernuvo Nutrition | Aug 12 | Completed | $20 |
| #45390 | Imaging · Ultrasound | CPA Imaging (Clifton) | Aug 12 | Completed | $40 |
| #44921 | Speech Therapy | Speech Therapy Plus | Aug 11 | Booked | $30 |
| #44510 | Physical Therapy | Edgewater Motion PT | Aug 11 | Completed | $25 |
How the money works. Baker charges the supply side — a monthly listing fee per partner practice plus a per-completed-referral fee — the same way Baker already earns priority from these specialists via WhatsApp, but now tracked and billable. Fees shown are illustrative. The demand is real: members typed 17,860 specialist, 30,699 lab, and 11,816 imaging requests into chat, all previously leaving through a phone call at $0 captured. Clinical appropriateness is decided by the care team and never overridden by commercial ranking.