Baker Health · Monetization prototypes
Internal · Speer

Two ways to monetize the same intent

Clickable, hardcoded prototypes built in Baker's design language. Each has a member view and a “Baker business” view that shows the revenue.

Surface 1 · the wedge

Specialist & Lab Marketplace

Referral demand that leaks to WhatsApp today, routed through the booking rail and metered. Member books a specialist; Baker earns a referral fee.

Open prototype
Surface 2 · next

Commerce & Personalization

The vitamin store that reads member intent — PhenoAge, labs, chat — and recommends the right product at a member price. Attributable revenue per signal.

Open prototype
Surface 3 · horizon

Sponsorship Placements

Where a sponsor can live on Baker — Bobbie, Jona, Zepbound on real surfaces, each triggered by member intent. Two tiers: wellness runs directly, Rx stays clinician-gated.

Open prototype

Hardcoded sample data · demonstrates the flow, not live numbers. Design tokens pulled from the Baker Web Library.